Who should use an organization account
- Apps that should show a company or brand as the developer.
- Finance, health, VPN and government apps, which must be published by organizations.
- Teams that want to skip the 12-tester, 14-day closed test required of new personal accounts.
What you need
- A registered legal entity and its exact legal name and address.
- A D-U-N-S number from Dun & Bradstreet whose record matches your legal name and address. Look it up first; requesting one is free in most regions but can take time.
- A website, a contact email and phone number for the developer profile.
- A Google payments profile in the organization's name.
Steps
- Create a Play Console account and choose Organization.
- Enter the organization's legal details and D-U-N-S number.
- Pay the one-time US$25 fee.
- Complete organization verification. Google may ask for business documents.
- Verify contact details, then create your app and apply for production.
Converting a personal account
A personal account can be changed to an organization account by completing organization verification in Play Console. The change only goes one way — an organization account can't be turned back into a personal account.
Common problems
- Company name or address differs from the D-U-N-S record — even small formatting differences cause failures.
- A brand-new D-U-N-S number that hasn't propagated yet.
- Payment profile in a personal name instead of the company's.
FAQ
Does a Google Play organization account need a D-U-N-S number?
Yes. Google verifies organization accounts with your legal entity details and D-U-N-S number, which must match Dun & Bradstreet's record.
Do organization accounts need 12 testers for 14 days?
No. The closed testing requirement applies to personal accounts created after November 13, 2023. Organization accounts can apply for production after verification.
Can I convert my personal account to an organization?
Yes, by completing organization verification in Play Console. An organization account cannot be converted back to personal.
Which apps require an organization account?
Apps in categories such as finance, health, VPN and government services must be published from organization accounts.
Related guides
Create a Google Play account · 12 testers for 14 days · Is buying an account safe?
Have a company but no D-U-N-S yet, or stuck on verification? Message us and we'll check your details.
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